MQuip manufactures high-performance vacuum lifters designed to save landscapers time, money, and strain on the job. We partnered with them to take a completely fresh approach to B2B sales marketing by creating a library of content that made their products look incredible on camera while also communicating real-world value to their target audience.
Our goal was simple. Give landscapers the “wow” factor when they saw MQuip vacuum lifters in action. We created a high volume of video content by visiting landscaping crews and MQuip’s clients onsite, capturing the product in real job conditions. This hands off approach for the client meant MQuip did not need to stage anything. We handled all filming, coordination, and storytelling.
We built the brand’s foundation by capturing its story, addressing common questions about how the equipment works, and breaking down the stigma around its function in the field. We emphasized the message that landscaping is hard enough and MQuip lifters are a tool that can save crews time and money every day.
We identified MQuip’s best performing content and rebuilt it into sales focused media assets with clean graphics, stronger messaging, and a direct focus on conversions. The updated versions began over indexing again but now with measurable sales impact.
To balance sales with entertainment, we produced high octane videos showing the lifters being pushed to their limits, followed immediately by educational breakdowns addressing the most common product questions. This created a rhythm that hooked viewers while delivering the information they needed to move forward with a purchase.
This campaign has positioned MQuip as a dominant voice in the landscaping equipment space. They are now leading the conversation where it matters most in 2025, on social media where their customers spend time after long days on the job. By combining attention grabbing visuals, clear value messaging, and a steady stream of high quality content, MQuip stays in front of the right audience and turns that attention into sales.
