MQuip

Project Overview

MQuip manufactures high-performance vacuum lifters that save landscaping crews time, money, and strain on the job. They partnered with 62 Media to take a completely fresh approach to B2B sales marketing — moving away from dry product demos and building a library of content that made their equipment look incredible in the field while communicating real-world value to their target audience.

Services Provided

• Onsite video production at active landscaping job sites across Ontario
• High-volume short-form content for TikTok, Instagram, and YouTube
• Product sizzle reels and feature-focused breakdowns
• Brand storytelling — origin, product education, and customer proof
• Content library management and ongoing social strategy
• Sales-focused asset creation with custom graphics and messaging overlays

Our Work

We visited landscaping crews and MQuip clients onsite, capturing the product in real job conditions. No staging, no controlled environments — just the equipment doing its job in the field. This gave the content an authenticity that resonated immediately with the target audience.

We identified MQuip's best-performing content and rebuilt those assets with stronger messaging, cleaner graphics, and a direct focus on conversions. We balanced sales content with high-octane visual content showing the lifters being pushed to their limits, followed by educational breakdowns addressing the most common buyer questions.

Results

• MQuip is now the dominant voice in the landscaping vacuum lifter space on social media
• Content consistently drives inbound sales inquiries directly from short-form video
• Measurable increase in sales conversion attributed to video content
• Built a full content library that serves as an ongoing sales asset

MQuip stays in front of the right audience every day and turns that attention into sales. This is what B2B content production looks like when it's done with real creative strategy behind it.