Lange & Fetter Motors
38.9M organic views, 50K+ followers, and record sales months — all without a single dollar in paid ads.
Project Overview
Lange & Fetter Motors is a Ford dealership in Trenton, Ontario. We started working with them on a video-only basis in 2023, producing short-form content for social media. When their internal social media manager went on maternity leave in December 2024, we stepped in to manage everything — strategy, filming, editing, and posting across all platforms.
The goal was simple. Make Lange & Fetter the most recognized dealership in their region and turn that recognition into sales.
Services Provided
- Short-form video production for TikTok, Instagram, Facebook, and YouTube Shorts
- Full social media strategy and content calendar
- Daily posting and channel management
- Paid ad creative and campaign management
- Analytics reporting and performance optimization
- Recurring content series development
The dealership was already known locally as "Lange & Bang" due to frequent car accidents near their location. We turned that into a recurring content series using real security footage and humour, helping the brand become a household name in the Trenton area.
Our Work
We produced high-volume, attention-grabbing short-form videos built for retention and shareability. Every piece of content was planned around a strong hook, clear visual storytelling, and a local angle that resonated with the community.
When we took over in December 2024, every video on their channels was averaging 300–400 organic views despite having roughly 50,000 total followers. Their reach was down 93% from the previous six months.
Within the first 90 days we produced 11.3 million organic views and grew their following by more than 25,000 people. Organic reach increased by over 2,867% without any paid ads.
"In less than 90 days, they increased our reach by over 2,867%, got us over 11.3 million views, gained us over 25K followers, and made us the most popular dealership in Canada without spending a single penny on ads." — Lange & Fetter Ford, Trenton ON
Results
- 38.9 million total organic views from December 2024 to July 2025
- 50,000+ followers across all platforms
- 2,867% increase in organic reach
- TikTok: 23M views | Instagram: 5M | YouTube: 9.3M | Facebook: 1.6M
- Multiple record-breaking sales months during one of the toughest years for Canadian dealerships
- Paid ads running at 8x more efficient than the industry average
This is what consistent, well-executed creative does for a business. Lange & Fetter is now the first dealership people mention in their region, and they earned it entirely through organic content.
View our work on our client’s social media
