The Numbers
Before taking over, their channels were down 93% from the previous six months. Every single one of their videos was getting 300-400 organic views, even with roughly 50K total followers. This was not ideal.
From December to February, we produced 11.3 million organic views and grew their following by more than 25,000 people. Their organic reach increased by over 2,867% without any paid ads. Between December and July, we delivered a total of 39.3 million organic views and grew their following to over 50,000 across all platforms. They also hit multiple record-breaking sales months during one of the hardest years for car dealerships in Canada.
Organics Views Breakdown by Platform:
- YouTube: 9.3 million views
- Facebook: 1.6 million views
- Instagram: 5.0 million views
- TikTok: 23 million views
"In December of 2024, we hired 62 Media to completely take over our social media. Their target was just to increase our monthly reach by around 10% every month. In less than 90 days, they increased our reach by over 2,867%, got us over 11.3 million views, gained us over 25K followers, and made us the most popular dealership in Canada without spending a single penny on ads. We then decided to run a couple of local ads for a few sales we were having, and they were 8x more efficient than the industry average. We now consistently get 5-10 million monthly views between all our platforms. I think it goes without saying they're worth every penny."
Lange & Fetter Ford, Trenton ON
This project shows what happens when strong creative meets consistent execution. The Lange & Fetter team is now recognized across their community, and their dealership is the first name people mention when talking about buying a car in the region. They are on pace for their highest-volume sales year ever, and they earned it by betting on organic content that actually performs.
