Compass Rose

Project Overview

Compass Rose is a luxury wedding venue in Prince Edward County. They approached us to design a fully unique and synchronized marketing suite that would align every part of their brand and attract more couples to book their space. This included a full website rebuild, complete rebrand of their social media, and a fresh ad strategy to position them at the top of the luxury wedding market.

Scope of Work

We created a new, clean social media strategy that balanced high production, polished media with authentic UGC content to create a timeless and romantic feel. This mix ensured that every post felt aspirational while still relatable to their audience. For their advertising, we developed a campaign tailored specifically to the luxury wedding niche. This market requires precise targeting and a refined creative approach.


When it came to their website, we focused on building a website that accomplished 3 goals.

• look as good as the venue does
• be easy to navigate and understand
• help them rank higher on google

The Results

The ad we created did not feel like an ad. It felt fun, exciting, and personal, telling their story in 30 seconds while showcasing the transformation and beauty of their venue. It made people instantly fall in love with the space. The results were undeniable:

• 5,000+ new followers
• Ad cost per click of $0.07, far below the industry average of $1.88 for wedding-related Instagram ads
• Completely booked wedding season

Conclusion

This was a fully done-for-you marketing service that delivered high-end results without a luxury price tag. By synchronizing every part of their marketing, from their website to their social presence to their ads, Compass Rose was able to fill their calendar, elevate their brand, and become a go-to name for luxury weddings in Prince Edward County.