Compass Rose
5,000+ new followers, a $0.07 cost per click versus the $1.88 industry average, and a completely booked wedding season.
Project Overview
Compass Rose is a luxury wedding venue in Prince Edward County, Ontario. They approached 62 Media looking to elevate their brand and fill their wedding calendar. We delivered a fully integrated marketing approach — rebuilding their website, overhauling their social media presence, and launching a targeted ad strategy that produced results well above industry benchmarks.
Services Provided
- Full website rebuild in Webflow — design, copy, SEO structure, and CMS setup
- Social media strategy and brand overhaul
- Short-form video and photography for Instagram, TikTok, and Facebook
- Meta advertising — campaign setup, creative, targeting, and optimization
- Brand identity refinement — tone, visual direction, and positioning
Our Work
We built a clean, conversion-focused website that repositioned Compass Rose in the luxury market. The social media strategy balanced high-production content with authentic storytelling rooted in Prince Edward County — the venue, the landscape, and the feeling of the day.
The ad creative we produced did not feel like an ad. It was warm, cinematic, and personal — built to stop the scroll and drive bookings. We ran targeted campaigns across Meta platforms with a precision audience strategy aimed at engaged couples in Ontario and the northeastern US.
Results
- 5,000+ new social media followers
- $0.07 cost per click versus the $1.88 industry average — 27x more efficient
- Wedding season completely booked out
- Website traffic and inquiry volume increased significantly following launch
Compass Rose is now one of the most recognizable wedding venues in Prince Edward County. The combination of a strong visual brand, a clean website, and targeted advertising created a marketing engine that fills the calendar year over year.
View our work on our client’s social media
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