Cooper DeJean — Coop's Crunch
Thousands of orders, a sellout launch, and national media pickup — all driven by content produced and edited by 62 Media.
Project Overview
62 Media was selected to develop all media content for the launch of Cooper DeJean's cereal brand, Coop's Crunch. Cooper is an NFL Champion and star cornerback for the Philadelphia Eagles — a high-profile product launch with national reach and significant media attention. The entire production took place in Philadelphia.
Services Provided
- Full video production — concept, filming, and editing
- Product photography and lifestyle shoot
- Social media launch content for Instagram, TikTok, and YouTube
- Behind-the-scenes content and athlete storytelling
- Short-form launch videos optimized for each platform
- Brand photography for packaging and press
Our Work
The production took place across multiple locations in Philadelphia and was built around Cooper's personality and story — an Ontario-raised athlete making his mark in the NFL. The content captured the product authentically while building genuine excitement around the launch.
We handled everything from pre-production planning through final delivery of all social assets, ensuring every piece of content was ready for launch day and optimized for its intended platform.
Results
- Coop's Crunch received thousands of orders and sold out on initial launch
- Content generated significant national media pickup and social sharing
- Launch positioned Cooper as more than an athlete — as a brand and entrepreneur
- 62 Media produced all primary media assets for the launch campaign
Working with Cooper DeJean on this launch was a clear demonstration of 62 Media's ability to execute at the highest level — from a small town in Prince Edward County to a product launch in the NFL city of Philadelphia.
View our work on our client’s social media
