A1 Plumbing

Project Overview

A1 Plumbing is a full-service plumbing company serving the Bay of Quinte region in Ontario. They came to 62 Media wanting more than just social media posts. They wanted to become the most trusted, most recognized plumbing company in their market — the name that comes to mind first when something goes wrong at home or on a job site.

Services Provided

• Short and long-form video production
• Business and service photography
• Custom graphics and branded visual content
• Client testimonial production
• Onsite filming at service calls and commercial jobs
• Podcast support and long-form content
• Full posting, scheduling, and community management
• Monthly analytics and strategy reviews

Our Work

We built a full social media management program for A1 Plumbing from the ground up. Content covered the full range of their business — emergency service calls, commercial repiping projects, team culture, and educational content that positioned them as the local authority on plumbing.

One piece of content generated over 4 million views in 4 days. The strategy behind that success was not luck — it was understanding what their audience needed to see and building content around real, relatable problems that homeowners face every day.

It is very rare that we would make a post encouraging people to fix their own plumbing. But sometimes a simple educational video about a common issue builds more trust than any direct pitch could. That trust is what turns viewers into customers.

Results

• 4M+ organic views in 4 days on a single piece of content
• A1 Plumbing is now the #1 plumbing brand in the Bay of Quinte area by social media presence
• Consistent inbound inquiry volume tied directly to content performance
• Strong community recognition and trust built through authentic, educational content

A1 Plumbing is a long-term client and a clear example of what sustained, high-quality content management does for a service business. Community trust is built one video at a time.